Business owners are today at crossroads, a wide chasm separates all that was the pre covid era (era-if you may call it one) and what the foggy unclear future ahead.
While three has been reams written on how organisations should create a safe workplace for employees to return and follow all safety protocols. Intellectual discussion abounds (a.k.a dreary webinars with disinterested participants and panelist) on how to hire, retain, and motivate employees in post Covid scenarios.
And if you rebuild, will your customers come back and what about your employees. The moot assumptions are that everyone is just waiting to rush back once the pandemic is over… This merits another question just who will certify the pandemic is over? Or will it be ever fully over?
Perhaps it just may.
Existing research shows that fewer than a third (32%) are likely to do so. And that could very well be to with trust – towards the employers offering a safe workplace, toward their co-workers, their suppliers and everyone else they might interact. There will still be some who out of sheer necessity may step out. Here again, the leaders have a huge responsibility to reclaim the trust.
To rebuild the workplace of yesterday where camaraderie, bonhomie, friendship, travel and comfort might take effort and time.
Nobody is at fault here…not in an absolute sense.
With the recent discovery of a new ‘mutant’ variation of the virus, the medical fraternity is also divided on the efficacy of the vaccine on the new variant.
Here again, we are only focusing on recreating a safe work environment for our employees and customers. But what about their changing preferences? What should business leaders prepare themselves for? Will productivity take a back seat in place of new safety and compliance norms? Will manufacturing and production units ever get back to a pre-Covid operation level? Assuming that the new normal will be a hybrid model, will the new altered customer buying preferences have a huge impact on customer loyalties?
Will the no-touch online economy be the mainstay for all businesses.
Pertinent to note that people unwittingly have been cooped into the confines of their four walls for business, for work, for education for purchase, for entertainment, for socialising and for everything else for the last 10 months.
And they have adjusted, accepted, and adopted (albeit grudgingly) this new normal.
It’s now for us leaders to re-examine those critical to success parameters tweak the numbers and perhaps even redefine those buzz words that sound like market forecast, productivity, CSAT, SQL, MQL, CPL, Customer Retention, ROI etc